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The Hockey Stick Principles: The 4 Key Stages To Entrepreneurial Success Whateversary both large and small inWhat if every successful start up followed a predictable pattern, and by knowing that pattern ahead of time, you could be more successful? In The Hockey Stick Principles, business consultant Bobby Martin shares his findings after studying more than 100 new businesses, from Lending Tree to Under Armour to iContact, which reveals that each one has followed a growth curve that's in the shape of a hockey stick starting with a tinkering period, moving